Your skin is exposed to pollution, dust, smoke and dirt all day long! This blocks pores, dries skin and takes away its natural brightness. This sulphate-free gentle face wash is intended to protect the moisture and protect your skin and beard from the damage It faces from our urban environment. Feel fresh ; be bright all day. All Plum packaging is 100% recyclable. Once you’ve used up all the goodness in your Plum bottles, send your empties to us and we’ll recycle them! Just reach out to us on our customer care contact number or email id and share your complete address and contact number to request a pick-up.