Sign your lips in statement colour with new LOreal Paris Rouge Signature Liquid Lip Ink. A collection of 12 ultra-matte lip inks that combine unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts with a soft-matte finish. With 12 on-trend shades from dusty greige to deep plum and pillar box red- every woman can sign her look with her own statement colour. With Rouge Signature, less is more. Less texture, more colour. Less excess, more impact. 1. For the most smooth finish, exfoliate your lips before applying 2. Use the point of the applicator to carefully outline your cupids bow 3. Fill your lips with colour, starting from the centre and blending outwards. BENEFITS - No flaking, no smudging, no drying-out. - Unique oil-in-water formula - Lasts for up to 24hrs.