LOral Paris Skin Experts have created a super-charged Pure-Clay face mask with the power and benefits of Charcoal to detoxify and illuminate your skin in just 10 minutes. This indulgent charcoal mask is super easy to apply and has the consistency of a creamy lotion. The magnetic power of Charcoal draws out dirt, excess oil, impurities and toxins, thereby detoxifying and brightening up your skin in just 10 minute. This creamy, non-drying charcoal mask leaves skin feeling clean, velvety, and rebalanced, addressing your dull, tired skin to reveal a purified, even, and radiant complexion. Once it dries up, rinse it off with lukewarm water to reveal #Instadetox-ed skin. Use it thrice a week for best results