What if we told you that you could have all-day color that always looked fresh and felt as if you were wearing nothing? If this sounds too good to be true, our Kiss Proof Lip Stain will make you a believer. This liquid based lip stain can last up to 12 hours and will endure anything from the messiest meal to the most passionate kiss. The color stays exactly where youve applied it and will not smudge or transfer on to cups, clothes or skin. With a range of exciting shades, our revolutionary lip stain glides on like velvet and turns matte as it dries. Formulated in Italy.