Why Brylcreem’s Bold Hold Hair Wax - Brylcreem’s Bold Hold Hair Wax is no ordinary wax. It’s a re-styler that gives you bold hold, precision styling and structure, along with matte texture. It contains a blend of ingredients that will take care of your hair while giving it the bold hold it needs, keeping it looking neat and clean. And the fragrance is a real bonus.

About Brylcreem - Brylcreem is a classic men’s grooming brand established in 1928 in the UK, originally sold to barbers to keep hair in place after a cut. It gained prominence in popular culture when members of the British Royal Air Force were nicknamed ‘Brylcreem Boys’ during world war II. Brylcreem is synonymous with Style + Care and endorsed by successful men. Do check out Brylcreem’s entire beard and hair grooming range and give your style the care it needs.