Excessive dryness of hair can be due to low hydration, sulphate-laden shampoos, silicone-laden styling products and/or heat styling treatments. Whatever the cause; Body Cupid Biotin & Argan Oil Conditioners intensive natural active-based formulation is here to end all dryness woes. Its gentle yet effective formulation is powered with Biotin also known as Vitamin H or hair vitamin that helps improve keratin (the protein hair is made of) production and also revitalizes scalp and hair follicles for stronger hair. The Argan Oil in this conditioner has Vitamin E and Essential Fatty Acids to nourish hair by increasing hydration and providing richer nutrition. Plus, there are several other hair loving ingredients Vitamin B5, Sweet Almond Oil and Jojoba Oil to give your hair complete conditioning care.