All-Natural, Vegan Goodness

We create clean, plant-powered formulations that pack a serious punch.

As India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.

Our products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.

Benefits Of Arata’s Face Masque

Revitalizes Your Skin

Infused with jojoba oil, brazilian blue clay, and blue tansy oil, this potent face masque revitalizes skin, giving you a natural glow.

Evens Skin Tone

Packed with powerful botanical extracts, this gentle formula evens your skin tone and rejuvenates your face, giving you radiant, healthy skin.

A Gentle Resurfacing Formula

Rejuvenates your skin, minimizes pores, and reduces redness with the power of all-natural plant-based ingredients.

No Synthetic Ingredients

Created with soothing natural extracts, this intensively clarifying face masque contains no synthetic ingredients, no chemical additives, and no toxic preservatives.

Key Ingredients

Blue Tansy Oil

Soothes irritated skin and calms redness.

Jojoba Oil

Regulates sebum production and moisturizes gently.

Activated Charcoal

Unclogs pores and removes dead skin cells.

Brazilian Blue Clay

Detoxifies and provides anti-ageing benefits.

Kaolin Clay

Extracts impurities and excess oils.

How To Use Our Refreshing Face Wash

Why Choose Arata?

Our Story

In January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. They envisioned an honest personal care company that would reduce the rampant toxicity in our daily routines. Today, Arata creates high-quality, plant-powered products with safe, all-natural ingredients, and absolutely no chemical additives, emulsifiers, dyes or preservatives.

Cruelty-Free & Toxin-Free

We are PETA-certified cruelty free and vegan, Australian Certified Toxic-Free® and Australian Certified Non-Toxic™. Our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.

Vegan

Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.

Recycled & Recyclable Packaging

We’re non-toxic inside and out! Not only do we use non-toxic ingredients, but we also contribute to no plastic waste. Our formulas are packaged in upto 100% recycled plastic, and the labels are printed with safe, food-grade ink.

Purified Aqua, Kaolinite (Naturally Occurring Clay Mineral), Ethyl Alcohol (Natural Preservative), Vegetable Glycerin (Natural Moisturizer), White Bentonite, Ceto Stearyl Alcohol (Natural Surfactant), Simmondsia Chinensis (Jojoba) Oil, Papain (Carica Papaya) Powder, Montmorillonite (French Green) Clay, Caprylyl Glycol (Natural Humectant), Xanthan Gum (Natural Thickening Agent), Activated Charcoal, Citric Acid, Potassium Sorbate (Nature-Derived Preservative), Sodium Benzoate (Natural Preservative), Caprylhydroxamic Acid (Natural Moisturizing Agent), Sodium Gluconate (Natural Chelating Agent), Brazilian Blue Clay, Tanacetum Annuum (Blue Tansy) Oil.

Step 1: Apply an even layer to clean, dry skin. 

Step 2: Leave on for 15-20 minutes till fully dry. 

Step 3: Rinse thoroughly.